Some of our drop concepts are pretty complex, subtly layering references and creative conceits on top of one another to create a nuanced semiotic package. For this one we mostly said “Fire Hot” a bunch and asked the artists to go nuts. They di
Some of our drop concepts are pretty complex, subtly layering references and creative conceits on top of one another to create a nuanced semiotic package. For this one we mostly said “Fire Hot” a bunch and asked the artists to go nuts. They di